Rockafellow Law Firm · Search plan by GUMSEK

Search plan · November 2026

The search plan for Rockafellow Law Firm

You rank fourth for the search that matters, and Google’s AI already cites you. Fifty-three years of real authority sit behind a site that titles every page “Rock Law”. Fix the basics and the map pack and the car accident searches are within reach.

4th
on Google for “personal injury lawyer tucson”
6of 8
Google AI answers for Tucson injury that already cite you
0
map packs, and zero ChatGPT or Perplexity citations

The eleven deliverables

Each one opens with the finding, shows the evidence, and ends with the work.

  1. 1AI citationsGoogle’s AI cites you in 6 of 8 Tucson injury answers. ChatGPT, Perplexity, Gemini and Copilot never have.Open →
  2. 2Authority signalsFifty-three years, five phone numbers, and Sr. and Jr. swapped on the directories.Open →
  3. 3Competitor analysis932 sites link to you; about 90 aren’t spam. Domain Rating 6 against a field of 7 to 54.Open →
  4. 4Google Business ProfileAbsent from all three map packs. About 120 reviews against roughly 900 to 1,500 for the Tucson pack holders.Open →
  5. 5Technical issues29 pages titled “Rock Law”, an 11-second home page, and 171 rewritten crash-news posts.Open →
  6. 6Schema reportThe only markup is 131 of your own reviews, which Google ignores. The law firm markup is written.Open →
  7. 7Internal links137 links to the car accident page say “Arizona”, not “Tucson”. The truck accident page gets two.Open →
  8. 8Content analysisThe home page wins car accident searches; the car accident page gets 32 visits a month.Open →
  9. 9The new siteFour of your pages rebuilt: half a second instead of 11, with every fix built in.Open →
  10. 10Outreach campaignThe real sites that link to rivals and not you, in three waves, with the pitch written.Open →
  11. 11Task board21 tasks over 90 days, in the order that moves rankings fastest.Open →

What happens next

I

This plan

Yours to keep. Every fix is written so your team can do it.

II

Done for you

Weeks 1–4 of the board in one month: the fixes, the rewrites, the directories, the profile.

III

The full 90 days

The new site, the community and press waves, and a monthly re-check of AI answers and the map.

Want this done for your firm? Reply to the email or write to jeremy@gumsek.com.

Email Jeremy