The board
Filter by who does it.
Week 1 7
- Give all 29 main pages their own titles
- Add an H1 to every page and post template
- Remove the self-serving review markup; add law firm schema
- One number everywhere: 520-750-1800
- Decide: noindex the 171 crash-news posts
- Say 53 years on the site and every profile
- Check Search Console for manual actions
Weeks 2–4 7
- Rewrite the car accident page to win “tucson car accident lawyer”
- Rewrite motorcycle, truck and wrongful death pages
- Fix what slows the home page
- Link every blog post and case result to its practice page
- Claim Super Lawyers for both; apply to Expertise and ThreeBest
- Start a review request after every closed case
- Untangle Sr. and Jr. on Best Lawyers and LawInfo
Month 2 4
- Move to the new static site
- Wave 2: Step Up to Justice, Climbing Project, MADD, Chamber
- One page per major verdict
- Upload real photos and set services on the Google profile
Month 3 3
- Wave 3: press pitch to five Tucson outlets
- Two posts a month from intake questions
- Re-check AI answers on Google, ChatGPT and Perplexity; report