Rockafellow Law Firm · Search plan by GUMSEK

Deliverable 3 · Competitor analysis

932 links, about 90 that count

932 sites link to you, but most look like automated link adverts, so Ahrefs rates your site at 6 out of 100. The Tucson firms above you sit at 20 to 54 with links from directories, local press and associations.

6
your Domain Rating. The Tucson injury firms around you run 7 to 54
91of 932
sites linking to you that aren’t flagged as spam
1,202
search visits a month. 870 of them land on the home page

Where you stand

Ahrefs, US search, pulled 2026-11-04. Domain Rating is a 0–100 measure of a site’s link strength.

SiteDomain RatingLinking sitesKeywordsTop 3Visits / mo
lambergoodnow.com542,5551,17922813,983
karnaslaw.com361,435277923,387
zaneslaw.com351,9368872634,381
hollingsworthlaw.com301,020131431,710
accidentjustice.com291,1444821213,536
azinjurylaw.com201,032224901,491
mercaldo.com131,1478640834
mulembolaw.com79498823308
rockafellowlaw.com693269241,202

Lamber Goodnow’s figures are for its whole national site; its Tucson page alone gets about 776 visits a month.

Your search visits, two years

Visits have grown through 2026 to about 1,200 a month, nearly all to the home page. Ranked keywords fell from about 1,000 to 69, partly a change in Ahrefs’ index; the ones left are the ones that matter.

Visits a month

08201,641Nov 24Mar 25Jul 25Nov 25Mar 26Jul 26Nov 26Peak 1,465

Keywords you rank for

05691,138Nov 24Mar 25Jul 25Nov 25Mar 26Jul 26Nov 2669 now

What the links pointing at you say

The link text on the sites linking to you, most common first. The top entries are adverts for link selling on .store and .shop sites, not mentions of a law firm. Most are nofollow and Google ignores them.

All linking sites932
Flagged as spam (top 200)131
Real, with any traffic62

Ahrefs spam flags. Nothing in the data shows who placed any link.

Link textSites
Premium Link Building Services to Help rockafellowlaw.com Websites Rank Higher261
When my rockafellowlaw.com was invisible online, thoughts of giving up crossed my mind daily. Then I stumbled upon SEOExpress.org and gave them a chan…199
Need high-authority EDU links? rockafellowlaw.com works with marketers tired of vague deliverables across North America111
rockafellowlaw.com57
High Quality Dofollow Backlinks DA 50 PA 40 Premium PBN Network Service rockafellowlaw.com Rank First Page Google Fast SEO Link Building Buy Backlinks…41
http://www.rockafellowlaw.com22
rockafellowlaw.com gets premium guest posts, contextual backlinks, on-page and local SEO, conversion-focused web development, SaaS tools and automatio…20
Advanced SEO Authority Backlinks for rockafellowlaw.com to Improve Citation Flow. Strengthen Website Reputation, for Long Term SEO Results.18

Who ranks for “personal injury lawyer tucson”

You’re fourth, behind Justia, with the weakest link profile on the page. Your content is doing the work; links would let it do more.

PositionPageDomain Rating
3justia.com/lawyers/personal-injury/arizona/tucson91
4rockafellowlaw.com/6
5bencrump.com/tucson-personal-injury-lawyer/70
6karnaslaw.com/tucson-personal-injury-attorney/36
7hollingsworthlaw.com/30
8lambergoodnow.com/tucson/54
9husbandandwifelawteam.com/office-locations/arizona/tucson39
10attorneys.superlawyers.com/personal-injury-plaintiff/arizona/tucson/88
11accidentjustice.com/tucson-personal-injury-lawyer/29

What to do

  1. Check Search Console for manual actionsIf there are none, Google is ignoring the spam links. No disavow needed unless that changes.
    Day 15 minutes
  2. Ask your web provider what links it has builtYour site is hosted on the Martindale-Hubbell network; its credit names On The Map. Ask both for the list.
    Question for you
  3. Earn the directory and local links the competitors haveJustia, ProvenExpert, Chamber of Commerce, Lawyer Monthly, Leaders in Law, PR Newswire for verdicts. See the outreach campaign.
    Weeks 2–8
  4. Give the car accident page its own strengthThe home page wins car accident searches today. Rewrite the car accident page and point links at it. See content.
    Weeks 2–4
PreviousAuthority signals