Practice pages, by links from other pages’ text
Menu links are the same on every page. These are the links written into the content, the ones that tell Google which page answers which search.
| Page | In the menu | Pages linking from text | Anchor text used |
|---|---|---|---|
| /personal-injury/catastrophic-and-burn-injuries/ | Yes | 0 | – |
| /personal-injury/spinal-injuries/ | Yes | 0 | – |
| /personal-injury/auto-accidents/defective-roadways/ | Yes | 1 | “defective roadways” |
| /personal-injury/head-injuries/ | Yes | 1 | “traumatic brain injuries” |
| /personal-injury/birth-injuries/ | Yes | 2 | “Tucson birth injury attorney”, “birth injury attorney” |
| /personal-injury/truck-accidents/ | Yes | 2 | “truck accidents” |
| /personal-injury/workplace-injuries/ | Yes | 2 | “Tucson workplace injury attorney”, “workplace accident” |
| /personal-injury/dram-shop-liability/ | Yes | 3 | “dram shop liability”, “collision with a drunk driver”, “Arizona personal injury lawyer” |
| /personal-injury/trip-and-fall/ | Yes | 3 | “Slip, Trip and Fall”, “Learn More”, “slip and fall” |
| /personal-injury/auto-accidents/underinsured-motorists/ | Yes | 5 | “uninsured or underinsured motorist”, “uninsured drivers”, “insufficient insurance coverage” |
| /personal-injury/auto-accidents/fatal-vehicle-accidents/ | Yes | 6 | “fatal accidents”, “fatal accident”, “fatal” |
| /personal-injury/bicycle-accidents/ | Yes | 11 | “Tucson bicycle accident lawyer”, “bicycle accident attorney”, “bicycle accidents” |
| /personal-injury/auto-accidents/accidents-caused-by-distracted-drivers/ | Yes | 22 | “personal injury attorneys Tucson”, “distracted driving” |
| /personal-injury/medical-malpractice/ | Yes | 23 | “Tucson medical malpractice attorney”, “medical malpractice attorney”, “medical malpractice” |
| /personal-injury/motorcycle-accidents/ | Yes | 25 | “motorcycle accident attorney in Arizona”, “motorcycle accident attorneys in Arizona”, “motorcycle accidents” |
| /personal-injury/wrongful-death/ | Yes | 34 | “wrongful death attorney in Arizona”, “wrongful death”, “Wrongful death” |
| /personal-injury/pedestrian-accidents/ | Yes | 48 | “pedestrian accident attorney in Arizona”, “Arizona pedestrian accident attorneys”, “pedestrian accidents” |
| /personal-injury/ | Yes | 73 | “Tucson law firm”, “personal injury lawyers in Arizona”, “personal injury attorneys in Arizona” |
| /personal-injury/auto-accidents/ | Yes | 137 | “car accident attorney in Arizona”, “Arizona car accident lawyer”, “car accidents” |
The link map to build
Each main page gets links from its closest neighbours, with anchor text that says the search it should win.
| Page to strengthen | Link to it from |
|---|---|
| Tucson car accident/personal-injury/auto-accidents/ | Change the 137 existing anchors to say “Tucson car accident lawyer” /personal-injury/ case results ($4M paraplegia) |
| Tucson truck accident/personal-injury/truck-accidents/ | /personal-injury/auto-accidents/ every truck-related blog post /personal-injury/wrongful-death/ |
| Medical malpractice/personal-injury/medical-malpractice/ | /personal-injury/birth-injuries/ case results ($3M sepsis, $2.25M paralysis) Sr.’s bio |
What to do
- Rewrite the anchors to say TucsonThe blog’s links to practice pages: “Tucson car accident lawyer”, “Tucson motorcycle accident lawyer”. A find-and-replace job.
- Point links at the truck, spinal and burn pagesTruck accidents get two links; spinal and catastrophic injury pages none.
- Link case results to the practice they came fromA $4M paraplegia result belongs on the car accident page.