Rockafellow Law Firm · Search plan by GUMSEK

Deliverable 10 · Outreach campaign

Earn the links they have

The Tucson firms above you have links from directories, local business sites and legal press. You have none of the earned kind. This is the campaign to change that, in order.

22
real sites that link to your competitors and not to you
0
links from Tucson news, associations or schools today
3
waves: directories, local community, a story only you have

The targets

From Ahrefs: sites linking to at least two competitor firms and not to you, with real traffic.

SiteTypeDRCompetitors it links toWhichStatus
provenexpert.comdirectory–4lambergoodnow, zaneslaw, karnaslaw, accidentjusticeTo do
justia.comdirectory–3lambergoodnow, zaneslaw, accidentjusticeTo do
chamberofcommerce.comdirectory–3lambergoodnow, zaneslaw, accidentjusticeTo do
lawyer-monthly.comnews–3lambergoodnow, zaneslaw, karnaslawTo do
leaders-in-law.comdirectory–3lambergoodnow, zaneslaw, karnaslawTo do
prnewswire.comnews–2lambergoodnow, zaneslawTo do
cornell.eduschool–2zaneslaw, accidentjusticeTo do
crunchbase.comdirectory–2lambergoodnow, zaneslawTo do
usattorneys.comdirectory–2lambergoodnow, zaneslawTo do
abc15.comnews–2lambergoodnow, zaneslawTo do
threebestrated.comdirectory–2zaneslaw, karnaslawTo do
growthzoneapp.comdirectory–2lambergoodnow, zaneslawTo do
azbigmedia.comnews–2lambergoodnow, zaneslawTo do
bmmagazine.co.uknews–2lambergoodnow, zaneslawTo do
thenationaltriallawyers.orglegal-association–2zaneslaw, accidentjusticeTo do
kold.comnews–2lambergoodnow, zaneslawTo do
inkl.comnews–2lambergoodnow, zaneslawTo do
thebossmagazine.comnews–2lambergoodnow, zaneslawTo do
bbntimes.comnews–2lambergoodnow, zaneslawTo do
inbusinessphx.comnews–2lambergoodnow, zaneslawTo do
speedwaymedia.comnews–2lambergoodnow, accidentjusticeTo do
cgmimm.comdirectory–2lambergoodnow, zaneslawTo do

The campaign, in three waves

Wave 1 · Weeks 1–4 · Directories

  • Super Lawyers: claim both profiles
  • Justia, FindLaw, Avvo: correct and complete
  • Expertise.com and ThreeBest Rated: apply
  • ProvenExpert and Chamber of Commerce listings
  • BBB: one number, one address

Same name, address and number on every one.

Wave 2 · Weeks 4–8 · Tucson community

  • Step Up to Justice volunteer page
  • Tucson Climbing Project board page
  • Tucson MADD chapter (Sr. a founding member)
  • Tucson Metro Chamber
  • Arizona Association for Justice and Pima County Bar

Your real community work, each with a page that can name and link you.

Wave 3 · Weeks 6–12 · Fifty-three years in Tucson

  • Pitch: father and son, 53 years of Tucson injury cases, one of the first firms to advertise in Tucson
  • Targets: Arizona Daily Star, KGUN 9, KOLD, KVOA, Tucson Sentinel
  • Offer: commentary on Arizona’s two-year deadline and fault rule when crash stories run
  • Verdicts as press releases when clients agree

One news link is worth more than the 932 you have.

The press pitch, ready to send

Short, useful to the reporter, no ask for a link. Links follow when the quote runs.

Subject: Tucson crash claims, from a firm that has handled them since 1973

Hi [name],

I’m Leighton Rockafellow Jr. My father started our Tucson injury practice in 1973. When you next cover a crash on Speedway, Broadway or I-10, I can explain in two minutes what the people involved need to know: Arizona’s two-year deadline, the 180-day notice for claims against the city, and how fault is split.

No quote approval needed. 520-750-1800.

Leighton Rockafellow Jr.
Rockafellow Law Firm, Tucson

How it’s tracked

  1. Every target in the task boardStatus, date contacted, follow-up, link live or not.
    Weekly
  2. Fifteen new real links in 90 daysMeasured in Ahrefs as non-spam referring domains: 91 today.
    Target
  3. Nothing bought, nothing swappedPaid links break Google’s rules.
    Rule
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