What the web says about you
Every listing should show one name, one address and one number. Here is what it shows.
Names in use
Rockafellow Law Firm · The Rockafellow Law Firm · Rock Law (site <title>/brand) · Rockafellow Law (case results heading) · Leighton H. Rockafellow, Sr. · Leighton H Rockafellow Sr · Mr. Leighton H. Rockafellow Sr · Leighton H. Rockafellow (no suffix: Avvo, FindLaw, Best Lawyers cards) · Leighton H Rockafellow (Avvo) · Leighton Rockafellow (USLegal, Super Lawyers snippet - no suffix) · Leighton H. Rockafellow, Jr. · Leighton Howard Rockafellow Jr (Avvo) · Leighton Rockafellow, Jr. (Best Lawyers) · Leighton Rockafellow Jr (FindLaw)
Every mention, and what’s wrong with it
Most are directories. None is earned news, a court record or an association page, which are the mentions Google and AI answers trust most.
| Where | Weight | What needs fixing | |
|---|---|---|---|
| Google Business Profilereview | High | Profile itself not fetchable; rating/count/category/hours not directly verified Hours conflict across aggregators that copy GBP data (Birdeye M-F 8:30-5; Yobi M-F 8-5, weekends by appointment) | Open |
| Martindale-Hubbell (firm)directory | High | Phone 520-614-2739 differs from main line 520-750-1800 (likely a directory call-tracking number) Founded 1975 conflicts with site (practice began 1973) and Tucson Lifestyle (1983) | Open |
| Martindale-Hubbell (Sr.)directory | High | 'Mr.' prefix name variant | Open |
| Martindale-Hubbell (Jr.)directory | High | Phone 520-614-2739 (not the main line) Categorized under General Practice although firm is injury-only | Open |
| Avvo (Jr.)directory | High | Low Avvo Rating for a 15-year lawyer suggests incomplete/unoptimized profile No recent reviews (latest seen 2019) | Open |
| Avvo (Sr.)directory | High | No 'Sr.' suffix - Sr./Jr. ambiguity Non-slug URL (avvo.com/attorneys/393779) suggests thin or unclaimed profile | Open |
| Best Lawyers (firm)directory | High | Main phone shown is the FAX number 520-750-1676 Lists staff member Karen Harrington who is not on the firm's own team page | Open |
| Best Lawyers (Sr.)directory | High | Phone is the FAX number Also indexed at /lawyers/leighton-rockafellow-sr/78183 (URL variant) | Open |
| Best Lawyers (Jr.)directory | High | Sr./Jr. mixed up: Jr.'s J.D. year shown as 1973 (actual 2011) Phone is the FAX number | Open |
| Best Law Firms (U.S. News - Best Lawyers)directory | High | Location phone is the FAX number Founded 1975 variant | Open |
| Super Lawyers (category list)directory | High | No individual profiles.superlawyers.com page surfaced for either attorney Listed under bad faith insurance, not personal injury - verify categories | Open |
| Lawyers.com (firm)directory | Medium | Review counts differ across snapshots Founded 1975 variant | Open |
| Lawyers.com (Sr.)directory | Medium | Same profile indexed under two URLs (/leighton-h-rockafellow-sr-58778-a/ and /leighton-h-rockafellow-58778-a/) | Open |
| Lawyers.com (Jr.)directory | Medium | Indexed on both www. and www4. hosts | Open |
| FindLaw (firm)directory | Medium | No reviews Staff line 520-334-1354 shown instead of main 520-750-1800 | Open |
| FindLaw (Sr.)directory | Medium | No 'Sr.' suffix in name | Open |
| FindLaw (Jr.)directory | Medium | No reviews Possible duplicate: second Jr. URL https://lawyers.findlaw.com/arizona/tucson/5349391_1/ | Open |
| Justia (Jr.)directory | Medium | Phone is the secondary 520-334-1354 line, not 520-750-1800 No Justia profile found for Sr. | Open |
| U.S. News / Best Lawyers mirror (Sr.)directory | Medium | Not fetchable; likely mirrors Best Lawyers fax-number phone - verify | Open |
| Tucson Lifestyle - Lawyer Profiles 2026news | Medium | Founding year 1983 conflicts with 1973 (site) and 1975 (Martindale/Best Law Firms) Appears to be a sponsored profile series rather than earned editorial | Open |
| Better Business Bureaureview | Medium | Not BBB accredited Profile page returned 403; years in business/website field not verified | Open |
| Facebooksocial | Medium | Not linked from rockafellowlaw.com or its schema sameAs No vanity URL (profile.php?id=...) | Open |
| LinkedIn (company page)social | Medium | Not linked from own site Contents not verifiable (403) | Open |
| LawInfodirectory | Low | Phone 520-719-0018 not used anywhere else Sr./Jr. mixed up: Jr. shown with 1973 bar admission (Jr. admitted 2011) | Open |
| Cornell LII Lawyer Directory (Justia-powered, Jr.)directory | Low | Inherits Justia phone 520-334-1354 | Open |
| PRWeb press releasenews | Low | 10 years old; no newer releases found | Open |
| PRWeb press releasenews | Low | 10 years old | Open |
| Birdeyereview | Low | Unclaimed ('This profile has not been claimed') Hours differ from Yobi | Open |
| Yobi (local.yobi.com)directory | Low | Unclaimed Duplicated city/ZIP in address | Open |
| USLegal (attorney)directory | Low | No Sr./Jr. suffix - ambiguous which attorney | Open |
| USLegal (firm)directory | Low | No phone Wrong category (General Practice) | Open |
| Lexinterdirectory | Low | Not fetchable (403); contents unverified | Open |
Where your competitors are and you aren’t
Each is a citation Google can match and a source AI answers can read.
| Place | Why it matters | Who’s there |
|---|---|---|
| Super Lawyers - claimed individual profiles (profiles.superlawyers.com) for Sr. and Jr. | Highest-trust peer-selection directory in PI after Best Lawyers; strong branded SERP result and badge. Only a category-list snippet and third-party claims (FindLaw: Sr. 2007-Present, Jr. 2023) exist; own site cites only Sr. 2007. | ['Hollingsworth Kelly (Louis Hollingsworth: Southwest Super Lawyers since 2007 per hollingsworthlaw.com)', 'AJ Law / accidentjustice.com (Super Lawyers badge, Abdul Jaiteh)', 'John P. Leader (profiles.superlawyers.com, Tucson PI)'] |
| Expertise.com - Best Personal Injury Lawyers in Tucson | Ranks page 1 for 'best personal injury lawyer Tucson' style queries and is heavily cited by AI answers; free editorial inclusion via vetting. | ['Hollingsworth Kelly Law Firm', 'Ciaccio Law Firm', 'Hofmann Law Offices PLLC', 'Saavedra Law Firm, PLC', 'Schiller Law', 'Law Office of Tammy Carter', 'Karnas Law Firm (Expertise Tucson slip-and-fall list)'] |
| ThreeBestRated - Personal Injury Lawyers in Tucson | Another 'best of' list that ranks for local best-of queries and feeds AI overviews; Rockafellow absent. | ['Zanes Law (Doug Zanes)', 'Goldberg & Osborne', 'Lerner and Rowe Tucson'] |
| Earned local news coverage (KGUN 9, Arizona Daily Star/tucson.com, KOLD, KVOA, Tucson Sentinel) | No earned news mention found for either attorney; local news links/mentions are the strongest local entity signals and are what competitors use (charity giveaways, business-award roundups). | ["Zanes Law - KGUN 9: '$100,000 for local charities to celebrate 20 years in Tucson'", 'Karnas Law Firm - Arizona Daily Star business awards roundup (tucson.com/business/article_0c801a94-...)'] |
| Arizona Association for Justice leadership / committee or CLE speaker roles | Both claim membership but no AzAJ listing, board seat or speaker page surfaced; a leadership page on the state trial-lawyer association is a high-authority .org citation. | ['Louis Hollingsworth - Arizona Trial Lawyers Association Board of Directors'] |
| YouTube channel and X/Twitter account | No YouTube, X or Instagram presence found; video answers rank in Google and give GBP/Knowledge Panel sameAs targets. | ['Hollingsworth Kelly - youtube.com/user/tucsonpersonalinjry, twitter.com/HollingsworthPI, LinkedIn, Facebook (all linked from site)', 'AJ Law - youtube.com/@AccidentJusticeLaw, facebook.com/AJLAWPI'] |
| Current trial-lawyer honor lists with live badges (The National Trial Lawyers Top 100, Multi-Million Dollar Advocates Forum member directory) | Sr.'s NTL Top 100 is evidenced only by a 2016 press release and site text calls NTL 'newly formed'; competitors display current badges that link back to verifiable member pages. | ['Karnas Law Firm (NTL Top 100, MDAF, 2023 NTL Best Law Firm badges)', 'AJ Law (MDAF, Million Dollar Advocates Forum, NTL Top 100)'] |
| Local chamber membership directory (Tucson Metro Chamber) | Chamber directories are a classic local citation with a followed link; not verifiable for Rockafellow (chamber site unreachable, no search evidence). | ['AJ Law (Glendale Chamber member badge)'] |
| Pima County Bar Association / Step Up to Justice / Arizona Bar Foundation pro-bono recognition pages | Jr. claims Step Up to Justice board work and an Arizona Bar Foundation 'Top Pro Bono Attorney' award, but no third-party page surfaced; getting those listed (or linked) turns site claims into verifiable .org citations. |
Authority you already have, hidden
Credentials on your own bio pages that no markup and few profiles carry: Sr.’s 1991 specialist certification, Jr.’s pro bono award, seven reported appellate decisions.
| Fact | Where it should show |
|---|---|
| Sr. admitted to State Bar of Arizona 1973-09-29; D. Ariz. 1973-10-15; Ninth Circuit 1975-06-30; U.S. Supreme Court 1979-03-26 | Person schema (hasCredential / memberOf) and a credentials box; fix 'Admissions Details' line that reads '1975, U.S. Court of Appeals' as a run-on |
| Sr. Certified Specialist in Injury & Wrongful Death (State Bar of Arizona) since 1991; NBTA civil trial specialist 1991 | Home page trust bar + Person schema hasCredential; this is the firm's single strongest authority fact and is buried in the bio |
| Sr. Best Lawyers since 2013 (15 years, 2027 edition); Jr. since 2023 (5 years) - site lists none for Sr. and only '2025 2026' for Jr.; Sr.'s 'Awards' section is empty | Fill Sr. Awards section; correct Jr. years; add Best Lawyers badge linking to profiles |
| Best Law Firms 2026 Regional Tier 1, Tucson, Personal Injury Litigation - Plaintiffs | Badge on home/about page linking to bestlawfirms.com (Hollingsworth Kelly does this) |
| Martindale AV Preeminent and Client Champion Gold (shown on reviews page); AV Preeminent Judicial Edition 2022 (Tucson Lifestyle) | Move to home page trust bar and bios |
| Super Lawyers of the Southwest - site says 2007 only for Sr. | Update with actual selection years (FindLaw claims 2007-Present for Sr., 2023 for Jr.) once verified on superlawyers.com |
| Million Dollar and Multi-Million Dollar Advocates Forum member (Sr.) | Badge + memberOf in schema |
| Top 100 Trial Lawyers in Arizona, The National Trial Lawyers (Sr.) - site calls the organization 'newly formed' | Rewrite outdated wording; add year(s) |
| Memberships: American Association for Justice (sustaining), Arizona Trial Lawyers Association (old name - now Arizona Association for Justice), Pima County Bar (Jr.) | Update association name on Sr. bio; fix 'Arizona Association of Justice' on Jr. bio; schema memberOf |
| Education: Sr. B.S. Business Administration Univ. of Arizona 1970, J.D. Univ. of Arizona 1973; Jr. B.S. Marketing ASU 2005 summa cum laude, J.D. Univ. of Arizona James E. Rogers College of Law 2011 | Person schema alumniOf; also use to correct Best Lawyers Jr. 'J.D. 1973' |
| Jr.: Top 40 under 40 Lawyer 2020; Arizona Bar Foundation Top Pro Bono Attorney; Step Up to Justice working-group board; Tucson Climbing Project board | Name the issuer and year for '40 under 40' and the pro-bono award; link to the organizations; community section |
| Case results: $4M car accident (paraplegia), $3M med mal (sepsis), $2.25M med mal (paralysis), $2M and $1.5M and $1M car accident (brain damage), $1.25M med mal wrongful death, $750K gunshot, $700K premises brain damage, $550K spleen, $500K gunshot, $450K trip-and-fall, $300K bicycle | Add year, verdict vs settlement, county/court and attorney for each; mark up as individual result items; currently undated and unattributed |
| Seven reported Arizona appellate decisions listed as representative cases (1977-1995), e.g. Gomez v. Maricopa County, 175 Ariz. 469 (App. 1993) | Link each citation to a public opinion (CourtListener/Justia) to create verifiable court signals |
| 'For more than 40 years' (home page) - Sr. began practice in 1973, i.e. 53 years | Change to 'since 1973' / 'over 50 years'; align directories' founded year (1973 vs 1975 vs 1983) |
| Advertising continuously in Tucson since 1983; one of the first Tucson firms to advertise | About-page history timeline |
| Schema: LocalBusiness (not LegalService/Attorney), aggregateRating 4.5/131, sameAs only Martindale + Lawyers.com; no Person schema for attorneys | Switch to LegalService + Attorney/Person entities; add sameAs for Best Lawyers, Best Law Firms, Avvo, Facebook, LinkedIn, Justia, GBP |
| Home page copy shows 520-334-1354 while header, schema and footer show 520-750-1800 | Use one number in copy |
| No social links anywhere on site (Facebook and LinkedIn pages exist per Best Lawyers) | Footer social icons + schema sameAs |
| Sr. community service: founding member of Tucson MADD chapter; American Diabetes Association local chapter chairman; past chair U of A School of Music Advisory Board | Only partly on own site (music board); add to Sr. bio |
| Site copyright 'MH Sub I, LLC' (Martindale-Hubbell / Internet Brands-hosted site) | Context for plan: schema/sameAs and directory phone numbers are controlled by the vendor |
What to do
- One number, everywhere520-750-1800. Remove 520-334-1354 from the home page copy, and correct Best Lawyers, Best Law Firms, Martindale and LawInfo.
- Untangle Sr. and Jr.Best Lawyers gives Jr. a 1973 law degree and LawInfo a 1973 admission. Each lawyer gets his own dates and photo.
- Say 53 yearsPractising in Tucson since 1973, on the home page, every profile and the Google description.
- Claim the Super Lawyers profiles for both lawyersFree. Sr. is listed; claiming adds the certification, verdicts and photo.
- Get on Expertise.com and ThreeBest RatedBoth are “best of Tucson” lists cited by AI answers.
- Turn real community work into mentionsSr. was a founding member of Tucson MADD; Jr. volunteers with Step Up to Justice and is on the Tucson Climbing Project board. Each has a page that can name and link you.
Method: web and directory search for the firm, its lawyers, every phone number and address, checked 2026-11-04. Directories that block automated reading were checked through search results; worth a look in a browser before fixing.