Who holds the map pack
The three firms Google shows on the map for each search, with their review counts.
| Search | In the pack | Rating | Reviews |
|---|---|---|---|
| personal injury lawyer tucson | Zanes Law Injury Lawyers | 4.8 | 1,474 |
| Goldberg & Osborne Injury Lawyers Tucson | – | – | |
| Lerner and Rowe Injury Attorneys | 4.8 | 909 | |
| Rockafellow Law | – | not in the pack | |
| car accident lawyer tucson | Zanes Law Injury Lawyers | 4.8 | 1,474 |
| Karnas Law Firm | 4.9 | – | |
| Car Accident Lawyer Champs | – | – | |
| Rockafellow Law | – | not in the pack | |
| truck accident lawyer tucson | Karnas Law Firm | 4.9 | – |
| Lerner and Rowe Injury Attorneys | 4.8 | 909 | |
| Lerner and Rowe Injury Attorneys | 4.8 | 909 | |
| Rockafellow Law | – | not in the pack |
Pack from Ahrefs search result data. Ratings and counts from review-site mirrors of Google, so treat them as close, not exact.
Your profile next to theirs
The pack holders run review requests at volume. Your newest review on your own site is from January 2025.
| Firm | Rating | Reviews | Hours shown | Phone |
|---|---|---|---|---|
| Rockafellow Law Firm2438 E Broadway Blvd, Tucson, AZ 85719 | 4.6 | 120 | Mirrors conflict: Birdeye 'Mon–Fri: 8:30 a.m. to 5:00 p.m.; Sat–Sun: Closed'; Yobi 'Mon–Fr | 520-750-1800 |
| Zanes Law Injury Lawyers4580 E Grant Rd #101, Tucson, AZ 85712 | 4.8 | 1,474 | (520) 346-7342 | |
| Goldberg & Osborne698 E Wetmore Rd Ste 200, Tucson, AZ 85705 (Central Tucson; inferred from pack name match) | – | – | Superpages: Mon–Fri 8:00 am–5:00 pm, Sat–Sun closed (mirror) | (520) 620-3975 |
| Lerner and Rowe Injury Attorneys1100 N Wilmot Rd, Tucson, AZ 85712 | 4.8 | 909 | Yobi/FindLaw: Mon–Fri 8:00 a.m.–5:00 p.m. office visits; consultations 24/7 (mirror) | (520) 977-1900 |
| Karnas Law Firm4810 E Broadway Blvd, Tucson, AZ 85711 | 4.9 | – | 520.571.9700 | |
| Car Accident Lawyer Champs333 N Wilmot Rd, Ste 340, Tucson, AZ 85711 (per Yelp title/search snippets) | – | – |
Google’s own rules that apply to you
Quoted from Google’s guidelines, so every change below can be defended if the profile is ever reviewed.
| Rule | What Google says |
|---|---|
| Name real world branding | “Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.” |
| Categories specific | “Choose categories that are as specific as possible, but representative of your main business.” |
| Hours | “Provide your regular customer-facing hours of operation. If applicable, you may use your current seasonal hours as your regular hours. You may also specify special hours for particular days, like holidays or special events.” |
| Phone local | “Use a local phone number instead of a central call center helpline number whenever possible.” |
| Reviews request | “Remind customers to leave reviews: To leave reviews, you can ask customers to visit a Google link or scan a QR code.” |
| Reviews no selective | “We do not allow merchants to: ... Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers” |
| Reviews reply timely | “Respond in a timely manner: A prompt response shows that you value your customers' feedback and are committed to high-quality service.” |
| Practitioner multiple at location | “If the practitioner is one of several public-facing practitioners at this location: The organization should create a Business Profile for this location, separate from that of the practitioner. The title of the Business Profile for the practitioner should include only the name of the practitioner, and shouldn’t include the name of the organization.” |
| Photos | “Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.” |
The optimisation, step by step
Each step is allowed by the rules above. Minutes are time at the keyboard.
- Keep the GBP name exactly 'Rockafellow Law Firm'. Don't rename to 'Rock Law' and don't combine …Keep the GBP name exactly 'Rockafellow Law Firm'. Don't rename to 'Rock Law' and don't combine the two (e.g., 'Rockafellow Law Firm (Rock Law)'). If the firm wants 'Rock Law', fix the site's <title>/og:title to match the visible brand instead (a website change, not a GBP change).
- Don't treat 'Rock Law' as a second brand needing its own profile, and never put both names in o…Don't treat 'Rock Law' as a second brand needing its own profile, and never put both names in one profile name.
- Primary GBP phone stays 520-750-1800 (local, shown on contact page and in schema). Ask the firm…Primary GBP phone stays 520-750-1800 (local, shown on contact page and in schema). Ask the firm what 520-334-1354 is. If it's a vendor tracking line, either keep it off the GBP or add it only as an additional number, and only if the firm controls it and it rings the office directly.
- Use a local number, not a call center number.Supports keeping 520-750-1800 as primary.
- Keep the GBP website on the home page (https://www.rockafellowlaw.com/, UTM tags fine). Don't s…Keep the GBP website on the home page (https://www.rockafellowlaw.com/, UTM tags fine). Don't switch it to /personal-injury/. Strengthen /personal-injury/ through internal links and on-site NAP instead. If a second link slot is offered (e.g., appointment URL), the contact page fits better than the practice page.
- Don't create practitioner profiles for Leighton Sr. and Leighton Jr. by default. First search M…Don't create practitioner profiles for Leighton Sr. and Leighton Jr. by default. First search Maps/GBP Manager for existing ones (15 min). If any exist, claim them and name them with the practitioner's name only (no firm name). Only build a new one for an attorney who can be reached at 2438 E Broadway during stated hours, and accept that it will split reviews from the firm profile.
- Check for duplicate firm profiles (old listings at the same address, or 'Rockafellow Law Firm' …Check for duplicate firm profiles (old listings at the same address, or 'Rockafellow Law Firm' variants) and request merge/removal of any found.
- Confirm the firm's real staffed hours (mirrors show both 8:00–5:00 and 8:30–5:00) and set those…Confirm the firm's real staffed hours (mirrors show both 8:00–5:00 and 8:30–5:00) and set those as regular hours, with Sat/Sun closed. Mention evening/weekend appointments in the description rather than listing them as open hours. Never list 24/7 unless the office is actually staffed 24/7.
- Check categories in the dashboard: primary 'Personal injury attorney', plus only a very few spe…Check categories in the dashboard: primary 'Personal injury attorney', plus only a very few specific extras that the firm IS (e.g., 'Lawyer' is implied, so skip it). Don't add categories for each practice area.
- Build a written review-request step for EVERY closed client (Google review link/QR by email or …Build a written review-request step for EVERY closed client (Google review link/QR by email or text, sent by staff at case close). No gifts or discounts, no screening for happy clients first, no asking clients to mention Sr./Jr. or specific wording, no per-staff review quotas, and no reviews from family/employees.
- Make sure no incentive language exists anywhere in the review request (templates, intake packet…Make sure no incentive language exists anywhere in the review request (templates, intake packets).
- Reply to all new reviews within a few days, short and personal. Don't discuss case details or c…Reply to all new reviews within a few days, short and personal. Don't discuss case details or client info, and nothing promotional. Backfill replies on recent unanswered reviews.
- Upload real photos: exterior with signage at 2438 E Broadway, entrance, lobby/conference room, …Upload real photos: exterior with signage at 2438 E Broadway, entrance, lobby/conference room, and both attorneys and staff (with consent). In focus, unfiltered, at least 720x720.
- Post a GBP Update monthly (case-type explainer, community note, firm news) with a 'Call now' bu…Post a GBP Update monthly (case-type explainer, community note, firm news) with a 'Call now' button rather than a phone number in the text. Rotate posts so something under 6 months old is always live.
- Write/refresh the business description: Tucson personal injury and wrongful death practice, mai…Write/refresh the business description: Tucson personal injury and wrongful death practice, main case types (auto, truck, motorcycle, pedestrian, wrongful death, medical malpractice), contingency fee, free consultation, evening/weekend appointments, firm history. No links, no promo/price claims.
- Add services matching the site's practice pages (auto accidents, truck accidents, motorcycle, b…Add services matching the site's practice pages (auto accidents, truck accidents, motorcycle, bicycle, pedestrian, UM/UIM, wrongful death, medical malpractice, birth injuries, head/spinal injury, slip and fall, dram shop, workplace injuries). No prices or phone numbers in names.
- Keep the address exactly '2438 E Broadway Blvd, Tucson, AZ 85719' and match it everywhere (site…Keep the address exactly '2438 E Broadway Blvd, Tucson, AZ 85719' and match it everywhere (site schema says 'E Broadway Boulevard', which is fine). Make sure permanent signage with 'Rockafellow Law Firm' is at the building.
Reviews: the gap that decides the pack
Zanes holds about 1,474 Google reviews and Lerner and Rowe about 909. You have about 120. One request to every client at the close of every case is the whole system.
- Text the review link the day the case closesGoogle’s short “ask for reviews” link, from the lawyer’s phone, with one line of thanks.
- Ask everyone, win or loseAsking only happy clients breaks Google’s rules (quoted above).
- Reply to every review within a weekTwo sentences. Never confirm the person was a client.
Google Maps blocks automated reading, so categories, photos and posts need a 10-minute look in Maps with the firm logged in. Anything marked – is unknown, not zero.