Rockafellow Law Firm · Search plan by GUMSEK

Deliverable 6 · Schema report

Your markup claims reviews Google won’t show

The only markup on the site is a business block on the home page that lists 131 of your own reviews, two of them identical. Google doesn’t allow review stars from a business’s own site, and nothing says law firm, lawyer or practice.

131
reviews marked up on your home page, which Google ignores for a business’s own site
0
pages that say “law firm” in markup
0
pages that mark up your two lawyers and their credentials

What the markup says now

Structured data found across 399 crawled pages.

TypePages
LocalBusiness1
WebSite1
1
TypePagesWhat it does
LegalService0Says “law firm” and ties the office to it
Attorney0Names each lawyer as a lawyer
PostalAddress0The address Google matches to your map listing
OpeningHoursSpecification0Hours, for “open now” searches
Service0What each practice page is about
FAQPage0Questions and answers AI answers can lift
Person0Each lawyer, with credentials

The markup to add, ready to paste

One block for the whole site: the firm, both lawyers, Sr.’s Bar specialist certification since 1991 and Jr.’s volunteer work, linked so Google reads them as one entity. Facts are from your own bio pages.

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "LegalService",
      "@id": "https://www.rockafellowlaw.com/#firm",
      "name": "Rockafellow Law Firm",
      "url": "https://www.rockafellowlaw.com/",
      "description": "Tucson personal injury and wrongful death law firm since 1973. Car, truck and motorcycle crashes, medical malpractice and serious injuries.",
      "telephone": "+1-520-750-1800",
      "faxNumber": "+1-520-750-1676",
      "priceRange": "Free consultation, contingency fee",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "2438 E Broadway Blvd",
        "addressLocality": "Tucson",
        "addressRegion": "AZ",
        "postalCode": "85719",
        "addressCountry": "US"
      },
      "areaServed": [
        {
          "@type": "City",
          "name": "Tucson"
        },
        {
          "@type": "AdministrativeArea",
          "name": "Pima County"
        }
      ],
      "foundingDate": "1973",
      "founder": {
        "@id": "https://www.rockafellowlaw.com/leighton-h-rockafellow/#sr"
      },
      "employee": [
        {
          "@id": "https://www.rockafellowlaw.com/leighton-h-rockafellow/#sr"
        },
        {
          "@id": "https://www.rockafellowlaw.com/about-the-firm/leighton-rockafellow-jr/#jr"
        }
      ]
    },
    {
      "@type": "Person",
      "@id": "https://www.rockafellowlaw.com/leighton-h-rockafellow/#sr",
      "name": "Leighton H. Rockafellow, Sr.",
      "jobTitle": "Attorney and Founder",
      "worksFor": {
        "@id": "https://www.rockafellowlaw.com/#firm"
      },
      "url": "https://www.rockafellowlaw.com/leighton-h-rockafellow/",
      "alumniOf": [
        {
          "@type": "CollegeOrUniversity",
          "name": "University of Arizona"
        }
      ],
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "certification",
          "name": "Certified Specialist, Injury and Wrongful Death Litigation (since 1991)",
          "recognizedBy": {
            "@type": "Organization",
            "name": "State Bar of Arizona"
          }
        },
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "certification",
          "name": "Civil Trial Advocacy (1991)",
          "recognizedBy": {
            "@type": "Organization",
            "name": "National Board of Trial Advocacy"
          }
        },
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "license",
          "name": "State Bar of Arizona, admitted 1973"
        }
      ],
      "award": [
        "Southwest Super Lawyers 2007",
        "Million Dollar Advocates Forum",
        "Multi-Million Dollar Advocates Forum"
      ]
    },
    {
      "@type": "Person",
      "@id": "https://www.rockafellowlaw.com/about-the-firm/leighton-rockafellow-jr/#jr",
      "name": "Leighton H. Rockafellow, Jr.",
      "jobTitle": "Attorney",
      "worksFor": {
        "@id": "https://www.rockafellowlaw.com/#firm"
      },
      "url": "https://www.rockafellowlaw.com/about-the-firm/leighton-rockafellow-jr/",
      "alumniOf": [
        {
          "@type": "CollegeOrUniversity",
          "name": "University of Arizona James E. Rogers College of Law"
        },
        {
          "@type": "CollegeOrUniversity",
          "name": "Arizona State University"
        }
      ],
      "hasCredential": [
        {
          "@type": "EducationalOccupationalCredential",
          "credentialCategory": "license",
          "name": "State Bar of Arizona, admitted 2011"
        }
      ],
      "memberOf": [
        {
          "@type": "Organization",
          "name": "Step Up to Justice (volunteer)"
        },
        {
          "@type": "Organization",
          "name": "Tucson Climbing Project (board)"
        }
      ]
    }
  ]
}

Replace the review markup on the home page with this. Reviews stay visible on the page; they just aren’t marked up.

And on every practice page

A short block naming the service, the city and the lawyer who reviewed the page. Reviewed-by and a date are trust signals AI answers weigh on legal topics.

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "url": "https://www.rockafellowlaw.com/personal-injury/auto-accidents/",
  "name": "Tucson Car Accident Lawyer",
  "about": {
    "@type": "Service",
    "serviceType": "Car accident legal representation",
    "provider": {
      "@id": "https://www.rockafellowlaw.com/#firm"
    },
    "areaServed": {
      "@type": "City",
      "name": "Tucson"
    }
  },
  "reviewedBy": {
    "@id": "https://www.rockafellowlaw.com/about-the-firm/leighton-rockafellow-jr/#jr"
  },
  "lastReviewed": "2026-11-04"
}

What to do

  1. Remove the self-serving review markupGoogle’s rules: review markup isn’t eligible for a business’s own reviews. It includes a duplicated “dannyporras” review and a “Peer” rating.
    Week 115 minutes
  2. Add the site-wide blockIn the site template. Test in Google’s Rich Results Test.
    Week 1Done for you
  3. Add the page block to every practice pageService, city and reviewed-by Leighton Jr. 21 pages.
    Week 2
  4. Mark up case results as plain factsVerdicts on the results page, as text with dates. No ratings.
    Week 3
PreviousTechnical issues