Rockafellow Law Firm · Search plan by GUMSEK

Deliverable 1 · AI citations

Google’s AI cites you. No other AI has heard of you.

Google’s AI answers cite you in six of the eight Tucson injury answers we found. ChatGPT, Perplexity, Gemini and Copilot have never cited you, and Schmidt, Sethi & Akmajian is in every Google answer you’re in.

6of 8
Google AI answers for Tucson injury searches that cite Rockafellow Law
30
other firms those AI answers cite instead
0
citations on ChatGPT, Perplexity, Gemini or Copilot

Who the AI answers name

We ran 23 injury searches for Tucson and Arizona. 8 showed a Google AI answer. These are the firms each one cited.

SearchFirms the AI answer citesLinksYou
medical malpractice lawyer tucsonMercaldo Law Firm, Schmidt, Sethi & Akmajian, Rockafellow Law Firm (Rock Law), Clausen Law Offices, Hollingsworth Kelly Law Firm, Miller Kory Rowe LLP, gilllawfirm.us (firm name not in cited title), Ben Crump9Yes
personal injury lawyers tucson azSchmidt, Sethi & Akmajian, The Husband & Wife Law Team, Hollingsworth Kelly Law Firm, Busby, Bell & Biggs PC, Rockafellow Law Firm (Rock Law), Lamber Goodnow, Ben Crump9Yes
personal injury attorneys tucsonSchmidt, Sethi & Akmajian, Hollingsworth Kelly Law Firm, Rockafellow Law Firm (Rock Law), Karnas Law Firm, Lamber Goodnow, Bleaman Law Firm, P. C., The Husband & Wife Law Team, Lerner and Rowe Injury Attorneys, Lamber Goodnow Injury Lawyers, Goldberg & Osborne Injury Lawyers Tucson, Zanes Law Injury Lawyers, Lara Law Firm, Morgan & Morgan, Schiller Law, Hollingsworth Kelly Law, Hallinan & Killpack Law Firm, Doug Newborn Law Firm, PLLC, The Bellovin Law Firm, PLLC, Law Tigers, Zinda Law Group, Mercaldo Law Firm, Solorzano Law Firm, Rafi Law Group7Yes
personal injury lawyer tucson azSchmidt, Sethi & Akmajian, Hollingsworth Kelly Law Firm, Rockafellow Law Firm (Rock Law)3Yes
personal injury attorney tucson azSchmidt, Sethi & Akmajian, Rockafellow Law Firm (Rock Law)2Yes
tucson injury lawyerHollingsworth Kelly Law Firm, Schmidt, Sethi & Akmajian, Lamber Goodnow, Phillips Law Group (from domain), Goldberg & Osborne, Karnas Law Firm8No
personal injury lawyers in tucsonSchmidt, Sethi & Akmajian, Hollingsworth Kelly Law Firm, Rockafellow Law Firm (Rock Law), Karnas Law Firm, Lamber Goodnow10Yes
tucson personal injury attorneysSchmidt, Sethi & Akmajian, Hollingsworth Kelly Law Firm, Lerner and Rowe, Zanes Law Injury Lawyers, Lerner and Rowe Injury Attorneys, Goldberg & Osborne Injury Lawyers Tucson, Karnas Law Firm5No

Schmidt, Sethi & Akmajian is cited in eight of eight

Schmidt, Sethi & Akmajian and Hollingsworth Kelly sit beside you in almost every answer. You’re third. The answers you miss, like “tucson injury lawyer”, are the ones where your page’s wording is furthest from the search.

Schmidt, Sethi & Akmajian8 of 8
Hollingsworth Kelly Law Firm7 of 8
Rockafellow Law Firm (Rock Law)6 of 8
Lamber Goodnow4 of 8
Karnas Law Firm3 of 8
Ben Crump2 of 8
Goldberg & Osborne Injury Lawyers Tucson2 of 8
Karnas Law Firm2 of 8
Lerner and Rowe Injury Attorneys2 of 8
YouTube (channel not identified)2 of 8

AI answers citing each source, of the eight found.

What the cited pages have in common

  1. Pages written to the exact searchTheir pages say “Tucson personal injury lawyer” in the title and first line. Yours are titled “Rock Law”.
  2. Directory lists AI readsSuper Lawyers and Justia lists are cited inside the answers. You’re on page two of Super Lawyers.
  3. Mentions outside GoogleThe firms ChatGPT and Perplexity cite have news coverage, directory profiles and reviews those tools can read.

Across every AI platform

How often each firm’s site is cited by AI assistants, on any topic. Every one of your citations is a Google AI Overview.

SiteChatGPTPerplexityGeminiAI ModeAI OverviewsTotal
lambergoodnow.com01444235267
accidentjustice.com0657219239
azinjurylaw.com00217073
karnaslaw.com02115963
hollingsworthlaw.com00012526
rockafellowlaw.com00002425

Ahrefs AI citation counts, site-wide, pulled 2026-11-04.

Where AI and you meet today

Your home page and your medical malpractice page already earn Google AI citations. The searches you rank for but aren’t cited on are the next targets.

SearchYour pageIn the AI answer
dram shop liability lawyers/personal-injury/dram-shop-liability/Cited
personal injury attorneys tucson/Cited
medical malpractice lawyer tucson/personal-injury/medical-malpractice/Cited
personal injury lawyers tucson az/Cited
personal injury lawyer tucson az/Cited
medical malpractice attorney tucson/personal-injury/medical-malpractice/Cited
tucson medical malpractice lawyers/personal-injury/medical-malpractice/Cited
tucson medical malpractice attorneys/personal-injury/medical-malpractice/Cited
medical malpractice lawyers tucson az/personal-injury/medical-malpractice/Cited
tucson medical malpractice lawyer/personal-injury/medical-malpractice/Cited
medical malpractice lawyers tucson/personal-injury/medical-malpractice/Cited
are surprise witnesses allowed/blog/gotcha-surprise-evidence-doesnt-actually-exist/Cited
the surprise witness/blog/gotcha-surprise-evidence-doesnt-actually-exist/Cited
personal injury attorney tucson az/Cited
medical malpractice lawyers in tucson/personal-injury/medical-malpractice/Cited
personal injury lawyers in tucson/Cited
tucson injury lawyer/Ranks 6, not cited
tucson personal injury attorneys/Ranks 7, not cited
best medical malpractice lawyer tucson/personal-injury/medical-malpractice/Ranks 8, not cited
tucson pedestrian accident lawyer/personal-injury/pedestrian-accidents/Ranks 7, not cited
bicycle accident attorney tucson/personal-injury/bicycle-accidents/Ranks 10, not cited
best medical malpractice lawyers in tucson, az/personal-injury/medical-malpractice/Ranks 10, not cited
personal injury lawyer tucson/Ranks 4, not cited

What to do

  1. Title every page for its search“Tucson Personal Injury Lawyer | Rockafellow Law Firm” on the home page, and the same pattern on every practice page.
    Week 1Done for you
  2. Open each practice page with a two-line answerWho you are, where, what you handle, how to reach you. That’s the sentence AI answers lift.
    Week 2
  3. Get on Expertise.com and ThreeBest RatedBoth review firms on request. Move up on Super Lawyers with Sr.’s certification and verdicts.
    Weeks 2–4
  4. Earn mentions ChatGPT and Perplexity can readArizona Daily Star, KGUN and KOLD commentary, the Arizona Association for Justice, Step Up to Justice. See the outreach campaign.
    Months 2–3
  5. Re-check these searches monthlyGoogle AI answers, ChatGPT and Perplexity, logged in the task board.
    Monthly

Method: Google AI answers and the sources they cite, from Ahrefs search result data for 23 searches, checked 2026-11-04. ChatGPT and Perplexity answer text needs Ahrefs Brand Radar, which this account doesn’t have, so those are citation counts only.

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